Caring about your brand
Firstly, what all businesses should be aware of, is that people will share how you treat them. About 72% to be precise.
And if that doesn’t sound so bad, you should realize that a full 11% of candidates with bad experiences will sever all business relations with the company in question. Considering the average position accumulates 250 applications, ensuring the 249 applicants that get rejected are left with a positive experience will be crucial for all future interactions.
There’s just no getting around it — You need to treat all candidates as your most valuable client. If you don’t, the risk of losing them and their friends as potential customers increases exponentially.